I've always been interested in psychology in some way or another so when I was Christmas shopping I was pretty stoked to run across this gem. Not only does it sport a beautiful green and black cover but it has a super sneaky laminate that tells the consumer that they are sexy and should buy the book. Needless to say I was sold. Bazing.
Anyway, so far so good, neuroscience is pretty neat and it's interesting to learn about how people perceive their surroundings consciously and unconsciously as it will aid in building more meaningful products for the future.
Read it.
